Google Adsense and Google Adwords - Is It Worth It?

Adsense and Adwords. Sound familiar don't they but what are the real reasons behind them and should you consider it as a viable internet marketing tool. Adsense is a Google way to help you make money online. You place code on your webpage that Google provides which results in random ads of no more than approximately 200 characters appearing throughout your webpage just like the ads on the right hand side of a Google search. The rule of thumb is that the ads you place on your webpage should relate to the content of the page, so for a webpage about finance you might have adverts through Adsense about credit cards or loans. In most cases, every click from an Adsense ad on your page might earn you something in your Adsense account. Adwords however is the other way round. You pay for an advert for other people to put on their sites through the Adsense procedure.
So, is it worth it? Many internet marketeers will say it is for various reasons. Regarding Adsense, it gives you an additional channel of income. You get paid per click rather than as a result and the payments can vary from a few cents upwards. If you have 10 websites that generate 100 visitors click on an ad that pays 10 cents per click you earn $100 per day in your Adsense account which is a good amount. Now, imagine duplicating that.
And Adwords? Why should I pay Google for an ad? Many internet marketeers will pay to earn money immediately. So if their site is new and not indexed or if you want to generate traffic or pre-qualified, targeted traffic they might have an Adwords budget and campaign, almost like buying traffic or warm leads.
It is important to note that Google Adsense will not make you rich over night. The amounts are small and the key to a lot of it is duplication. However, you can earn good money from Adsense if you target the right keywords and provide the relevant content to the visitor and ultimately attract the visitor. Some people have made a lot of money through Adsense but have lost a lot through Adwords. What you might earn through Adsense might get taken away through Adwords and the profit margins might be so small that many people might decide not to consider this easy and effective internet marketing method. The best way to work is to bid or buy cheap words in Adwords and display Adsense ads for the expensive words. Then, if you are able to generate the traffic, they should be clicking on the expensive words, thus creating you money